Why this course is for you


Hi! I'm Lina


I'm an MBA-educated social media strategist and personal branding coach. Throughout my career, I have worked with over 40 executives and professionals, helping them to create powerful brands that raise their profiles and advance their careers. I'm a regular speaker on social media at top universities and international forums, having presented at Harvard University, McGill University and the World Communication Forum in Geneva. I've also taught social media courses at the University of Toronto and Toronto Metropolitan University (formerly Ryerson University). As a regular contributor on the topic of social media, my work has been published in the Harvard Business Review, Forbes and the Globe and Mail.


What to expect in this course


If you're aiming to advance your career and boost your online visibility, my course is tailored for you.


This self-paced course features easy-to-follow videos (with captions) across 5 do-it-yourself modules. Over 4 weeks, it will guide you on your journey from being invisible to influential.


After completing this course, you'll be better positioned to establish yourself as a thought leader, attract and engage your target audience and develop an authentic voice online.


Learning Outcomes:

  • Personal Brand Mastery: Create a compelling personal brand that anchors your entire social media strategy.
  • LinkedIn Profile Excellence: Differentiate yourself with a LinkedIn profile that commands attention from potential hiring managers.
  • Content Strategy Insights: Master the art of impactful content creation on LinkedIn, including optimal timing and frequency for posts.
  • Thought Leadership Tools: Unlock access to exclusive resources for thought leadership that remain under-utilized by the masses, including the LinkedIn Newsletter and LinkedIn Top Voice.
  • LinkedIn Optimization Tactics: Apply practical tips and strategies to maximize your influence on LinkedIn.
  • ChatGPT Strategies: Harness the power of ChatGPT to enhance your LinkedIn presence and boost your brand.


Bonus: Access to 7 Game-Changing Guides to Elevate Your Brand:

  1. Blueprint to Crafting Your Personal Brand ($350 value)
  2. Step-by-Step Guide to an Outstanding LinkedIn Profile that Maximizes Your Impact ($550 value)
  3. LinkedIn Profile Checklist ($350 value)
  4. LinkedIn ‘Epic’ Post Generator ($450 value)
  5. Step-by-Step Guide to Creating a LinkedIn Newsletter for Enhanced Credibility and Raised Visibility ($650 value)
  6. Guide to Becoming a LinkedIn Top Voice ($450 value)
  7. Executive's Guide to Using ChatGPT ($650 value)

You will be guided through the 3 Secret Strategies to Going from Invisible to Influential:

1. Craft A Strong and Strategic Personal Brand

Before you start building your social media presence, it's critical to define your personal brand. Using the Blueprint to Crafting Your Personal Brand exercise and real-life examples, I will guide you through the process of writing your personal branding statement. This will serve as the foundation for your brand as you develop and expand your social media presence.

2. Create a Compelling and Complete LinkedIn Profile

Through easy-to-follow videos, learn how to build a compelling and complete profile on LinkedIn with the LinkedIn Profile Checklist. I will walk you through the process of creating a strategic and polished profile, using the Step-by-Step Guide to an Outstanding LinkedIn Profile That Maximizes Your Impact – from writing your LinkedIn Headline and About section to managing Recommendations and crafting Invitations.




3. Amplify Your Influence Through ChatGPT and More

With the LinkedIn 'Epic' Post Generator and Executive Guide to Using ChatGPT, I'll demonstrate how to craft timely, relevant content efficiently. Follow the Step-by-Step Guide to Creating a LinkedIn Newsletter for Enhanced Credibility and Raised Visibility to learn leveraging the newsletter tool for establishing your influence and swiftly expanding your mailing list. The Guide to Becoming a LinkedIn Top Voice will equip you to amplify your presence on the platform instantly.






Here's what other leaders are saying about

Lina Duque

Nitin Sanan

Senior Manager, Operations

Meusburger Georg GmbH & Co KG

Following Lina's instruction, I overhauled my LinkedIn profile and posted about a speaking engagement. I received 3 job offers in one week! A year later, I got promoted in my company to a new role. Thank you, Lina!



Dr. Imogen Coe

Award-winning Scientist & Professor

Toronto Metropolitan University

Lina has taken me from the shadows out into the light in terms of understanding the power and reach of various forms of communication and the importance and impact of non-conventional avenues of communication, for scientists.


Maria Khan

Senior Account Director & Global

Inclusive Language Lead 

FleishmanHillard HighRoad

Regardless of where you are in your social media journey, Lina's course will leave you feeling empowered by social media tools as opposed to feeling overwhelmed!


Buy the Course to Access the Curriculum

  Module 1: Creating a Powerful LinkedIn Profile
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  Module 2: Optimizing Your LinkedIn Profile
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days after you enroll
  Module 3: Establishing Your Thought Leadership on LinkedIn
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  Module 4: Tips & Tricks to Elevate Your Online Brand
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  Module 5: Harnessing ChatGPT to Amplify Your Influence
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days after you enroll

Ready to Transform Your Brand?


This course is self-paced with easy-to-follow videos (with captions) covering 5 Modules that will guide you over a period of 4 weeks on your journey from invisible to influential.


In addition to videos, get access to 7 Game-Changing Guides and Tools:


1. Blueprint to Crafting Your Personal Brand ($350 value)

2. Step-by-Step Guide to an Outstanding LinkedIn Profile that Maximizes Your Impact ($550 value)

3. LinkedIn Profile Checklist ($350 value)

4. LinkedIn ‘Epic’ Post Generator ($450 value)

5. Step-by-Step Guide to Creating a LinkedIn Newsletter for Enhanced Credibility and Raised Visibility ($650)

6. Guide to Becoming a LinkedIn Top Voice ($450 value)

7. Executive's Guide to Using ChatGPT ($650 value)



Special Offer: Enroll now for just CAD $375 (total course value $3500)

Don’t miss this exclusive opportunity available until April 16th only! Start your LinkedIn brand transformation immediately!