If you're an executive or professional looking to transform your brand and advance your career, you've arrived at the right place.

Hi! I'm Lina



I'm an MBA-educated social media strategist and personal branding coach. Over the course of my career, I have worked with over 25 executives and led the transformation of 15 personal brands. I'm a regular speaker on social media at top universities and international forums - and have presented at Harvard University, McGill University and the World Communication Forum in Geneva and have taught social media courses at the University of Toronto and Toronto Metropolitan University. I have also been published on the topic of social media in the Harvard Business Review, Forbes and Globe and Mail.